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Design Makes the Difference!
The before-and-after example above illustrates the impact effective Yellow Page ad design can have on your Yellow Page advertising ROI. If you want your next Yellow Page ad to be SEEN, get READ and be CALLED, you may want to keep reading... The Bible of Yellow Pages Ad Design
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| Rated 4.5 out of 5 stars on Amazon.com |
In fact, his American Bar Association publication, Effective Yellow Pages Advertising for Lawyers, is one of the the most widely referenced and quoted in the industry, a veritable "Bible" of Yellow Page ad design and strategy.
So we felt fortunate when Kerry asked us to help with a Yellow Page ad design project for one of his many attorney clients, and especially honored when Kerry Randall sought our suggestions for the revised edition of Effective Yellow Pages Advertising for Lawyers.
Collaborating with Kerry, it became apparent that we shared many of the same principles of effective Yellow Page ad design. A few key points stood out. You must:
- Laser-target your message on your most desired prospects
- Study and understand your competitors, know your potential customers needs and wants even better
- Stop readers dead-in-their-tracks with compelling images and distinctive graphic design
- Develop engaging headlines and body copy that clearly differentiate you from competitors in a meaningful way
- Present your prospects a unique visual presentation that is both inviting to the eye and effortless to navigate
Walking the Walk, vs. Talking the Talk.
Kerry was also quick to share his thoughts with us about the many self-proclaimed Yellow Page ad design experts on the Internet - many of whom are quick to quote his book!
"There really are just too many people creating content and designing ads who have no idea 'or all the wrong ideas' about what works in the Yellow Pages."
Making serious money with your Yellow Pages advertising is no mystery. It is a proven, common sense approach that when properly executed, works like magic. The trick is the "proper execution" part.
The bottom line? You can trust your Yellow Page ad design to self-styled experts who quote Kerry Randal, or you can trust your next Yellow Page ad to the same company that Kerry did.
Want to learn more?
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